Tourism Industry On The Rebound in Alberta


Photo From Government of Alberta (Flickr)

The pandemic is showing signs of waning, as the Tourism industry in Alberta shows signs of a comeback according to the Provincial government.


Doug Schweitzer, Minister of Jobs, Economy and Innovation in Alberta said in a press release that he hopes to see the industry back to pre-pandemic levels by 2024, "Alberta’s tourism sector is a key driver of revenue and jobs. When we talk about economic recovery, growth and diversification, tourism is one of the key industries we look to. I am confident that the work we’re doing will reposition the sector for future and sustained growth and will accelerate the sector’s recovery."


Over the next three years, the provincial government and Travel Alberta will invest more than $50 million to enhance and grow visitor products and experiences.


Last year, Travel Alberta provided $12.1 million in direct support to 225 businesses. This means more opportunities for Albertans and national and international visitors.


The Alberta Government has introduced two new programs which will focus on propping up businesses in the tourism industry. Both programs fall under the destination development pillar and are currently accepting applications for funding.


Travel Alberta’s Product Investment Fund will provide up to $500,000 to support business growth and experience enhancement, and the Cooperative Investment Fund will provide up to $100,000 to support rural and smaller communities to grow tourism revenue through workforce development, marketing and cultural activities, including events and festivals.


Martin Long, the parliamentary Secretary for Small Business and Tourism said in a press release that the new programs will help ensure the tourism sector is part of the province's overall economic recovery, "We have been engaging with members and businesses in the tourism sector regularly to ensure that, as Alberta’s economy recovers, they are not just a part of that recovery but are helping lead the way.”